Wednesday, November 14, 2007

History of Webcasting

"Webcasting" was first publicly described and presented by Brian Raila of GTE Laboratories at InterTainment '89, 1989, held in New York City, USA. Raila recognized that a viewer/listener need not download the entirety of a program to view/listen to a portion thereof, so long as the receiving device ("client computer") could, over time, receive and present data more rapidly than the user could digest same. Raila used the term "buffered media" to describe this concept.

Raila was joined by James Paschetto of GTE Laboratories to further demonstrate the concept. Paschetto was singularly responsible for the first workable prototype of streaming media, which Raila presented and demonstrated at the Voice Mail Association of Europe 1995 Fall Meeting of October, 1995, in Montreux, Switzerland.
Alan Saperstein (Visual Data- Now known as Onstream Media (Nasdaq:ONSM), was the first company to feature streaming video in June of 1993 with HotelView, a travel library of 2 minute videos featuring thousands of hotel properties worldwide.

The term webcasting was coined (in the early/mid 1990s) when webcast/streaming pioneers
Mark Cuban (Audionet), Howard Gordon (Xing Technologies), William Mutual (ITV.net) and Peggy Miles (InterVox Communications) got together with a community of webcasters to pick a term to describe the technology of sending audio and video on the Net...that might make sense to people.

The term netcasting was a consideration, but one of the early webcast community members owned a company called NetCast, so that term was not used, seeking a name that would not be branded to one company. Discussions were also conducted about the term with the National Association of Broadcasters for their books - Internet Age Broadcaster I and II, written by Peggy Miles and Dean Sakai.

The actual word "webcast" was coined by
Daniel Keys Moran in his 1988 novel The Armageddon Blues.: "... DataWeb News had done an in-depth on it not two weeks ago, and tourists had been trekking up into the New York hills ever since the webcast." -- page 191 of the Bantam paperback.