Thursday, January 6, 2011

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Wednesday, November 14, 2007

AIR Goes Online

Public radio broadcaster All India Radio has gone online with a multilingual website - www.newsonair.com, reports the Statesman.

Go figure: there’s also a slightly different version of the same site at
www.newsonair.nic.in. The site was launched on 7th October, as per this rather amusing note, the website “also show cases the latest technique of Webcasting for the Audio of radio news bulletins broadcast from NSD Headquarters at Delhi and various Regional News Unit across the country.”

The site has MP3s of news bulletins in Hindi, English and Urdu, some daily broadcasts, and some weekly specials. All in all, the interface of both sites is awful, with very poor usability. It needs a lot of work. A majority of the content is written content, and there is very little audio content. They claim to have put up
audio archives, but I found nothing from 1-11-2005 to 2-2-2006. I don’t really know what AIR is trying to do with the site...not sure if they do, either.

Source: ContentSutra

Webcasting Case Study

Sonic Foundry, Inc. (Nasdaq: SOFO - News), a leader in automated rich media communications technology, today announced it will release year-end results for fiscal 2007 on Tuesday, November 20 after the close of the market.

The company will host a web presentation for analysts and investors that day at 3:30 p.m. CT/4:30 p.m. ET. It will use its patented rich media communications system, Mediasite®, to webcast the presentation for live and on-demand viewing. To access the presentation, go to http://www.sonicfoundry.com/fy07. An archive of the conference call will be available for 30 days.

About Sonic Foundry, Inc.

Founded in 1991, Sonic Foundry (Nasdaq: SOFO - News) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information driven world. Sonic Foundry is named on Ziff Davis Media''s Baseline Magazine''s list of the top ten fastest-growing software companies with sales under $150 million and named one of Deloitte''s Technology Fast 500 companies.

Voted Best Webcasting Platform and Best Webcasting Appliance in the Streaming Media Magazine Readers'' Choice Awards, the company''s solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the Web and how people around the globe receive vital information needed for work, professional advancement, safety and education. Sonic Foundry is based in Madison, WI. For more information about Sonic Foundry, visit the company''s Website at http://www.sonicfoundry.com.

History of Webcasting

"Webcasting" was first publicly described and presented by Brian Raila of GTE Laboratories at InterTainment '89, 1989, held in New York City, USA. Raila recognized that a viewer/listener need not download the entirety of a program to view/listen to a portion thereof, so long as the receiving device ("client computer") could, over time, receive and present data more rapidly than the user could digest same. Raila used the term "buffered media" to describe this concept.

Raila was joined by James Paschetto of GTE Laboratories to further demonstrate the concept. Paschetto was singularly responsible for the first workable prototype of streaming media, which Raila presented and demonstrated at the Voice Mail Association of Europe 1995 Fall Meeting of October, 1995, in Montreux, Switzerland.
Alan Saperstein (Visual Data- Now known as Onstream Media (Nasdaq:ONSM), was the first company to feature streaming video in June of 1993 with HotelView, a travel library of 2 minute videos featuring thousands of hotel properties worldwide.

The term webcasting was coined (in the early/mid 1990s) when webcast/streaming pioneers
Mark Cuban (Audionet), Howard Gordon (Xing Technologies), William Mutual (ITV.net) and Peggy Miles (InterVox Communications) got together with a community of webcasters to pick a term to describe the technology of sending audio and video on the Net...that might make sense to people.

The term netcasting was a consideration, but one of the early webcast community members owned a company called NetCast, so that term was not used, seeking a name that would not be branded to one company. Discussions were also conducted about the term with the National Association of Broadcasters for their books - Internet Age Broadcaster I and II, written by Peggy Miles and Dean Sakai.

The actual word "webcast" was coined by
Daniel Keys Moran in his 1988 novel The Armageddon Blues.: "... DataWeb News had done an in-depth on it not two weeks ago, and tourists had been trekking up into the New York hills ever since the webcast." -- page 191 of the Bantam paperback.

What is Webcasting ?

A webcast is a media file distributed over the Internet using streaming media technology. As a broadcast may either be live or recorded, similarly, a webcast may either be distributed live or recorded. Essentially, webcasting is “broadcasting” over the Internet.

The generally accepted use of the term webcast is the "transmission of linear audio or video content over the Internet".

A webcast uses
streaming media technology to take a single content source and distribute it to many simultaneous listeners/viewers.

The largest "webcasters" include existing radio and TV stations who "
simulcast" their output, as well as a multitude of Internet only "stations". The term webcasting is usually reserved for referring to non-interactive linear streams or events.

Rights and licensing bodies offer specific "webcasting licenses" to those wishing to carry out Internet broadcasting using copyright material.

Webcasting is also used extensively in the commercial sector for investor relations presentations (such as Annual General Meetings), in E-learning (to transmit seminars), and for related communications activities. However, webcasting does not bear much, if any, relationship to the idea of
web conferencing which is designed for many-to-many interaction.
The ability to webcast using cheap/accessible technology has allowed
independent media to flourish.

There are many notable independent shows that broadcast regularly online. Often produced by average citizens in their homes they cover many interests and topics; from the mundane to the bizarre. Webcasts relating to computers, technology, and news are particularly popular and many new shows are added regularly.